State Farm is an American group of insurance and financial services companies in the United States.
The group's main business is State Farm Mutual Automobile Insurance Company, a mutual insurance firm that also owns the other State Farm companies. The corporate headquarters are in Bloomington, Illinois.
State Farm is ranked 44th in the 2013 Fortune 500, which lists American companies by revenue State Farm was founded in 1922 by retired farmer George J. Mecherle as a mutual automobile insurance company owned by its policyholders. The firm specialized in auto insurance for farmers, and later expanded its services into other types of insurance, such as homeowners and life insurance, and to banking and financial services.
The State Farm jingle ("Like a good neighbor, State Farm is there") was written by American songwriter Barry Manilow in 1971. A cover was released by Weezer in 2011.
In 2014, the company sold its operations in Canada to Desjardins Group. Canadian policies were transferred to be underwritten by Desjardins Group on January 1, 2015. The State Farm brand continues to be used for agents and marketing.
The State Farm interlocked tri-oval logo was created in the mid-to-late 1940s and was updated in 1953. For nearly 60 years, this design was critical to its brand image.
On December 15, 2011, State Farm decided to transform its interlocked tri-oval logo to a contemporary logo to showcase the company’s core service offerings of auto, fire, and life. The new logo was introduced January 1, 2012, marking the company’s 90th anniversary. It consists of a simple three-oval design adjacent to the State Farm wordmark. According to Pam El, Marketing Vice President at State Farm, a change in image was needed to employ a bolder presence that could compete in today’s digital world
There's a new CEO State Farm Mutual Automobile Insurance Company is the parent company of several wholly owned State Farm subsidiaries
State Farm Fire and Casualty Company
State Farm Life Insurance Company
State Farm Life and Accident Assurance Company (NY/CT/WI)
State Farm County Mutual Insurance Company of Texas (TX auto)
State Farm Mutual Insurance Company of Texas (TX preferred auto)
State Farm Indemnity Company / State Farm Guaranty Insurance Company (NJ auto)
State Farm General Insurance Company (CA home)
State Farm Florida Insurance Company (FL home)
State Farm Lloyds (TX home/commercial)
State Farm Bank, F.S.B.
State Farm Investment Management Corp. (SFIMC)
State Farm VP Management Corp. (SFVPMC)
State Farm International Service, Inc.
State Farm Associate's Funds Trust
State Farm Mutual Fund Trust
State Farm Investor Services (Canada) Co.
State Farm Finance Corporation of Canada
SF Insurance Placement Corporation of Canada
Insurance Placement Services, Inc.
State Farm International Life Insurance Company Ltd.
Plaza One Realty Co.
State Farm Guaranty Insurance Company
State Farm Variable Product Trust
Amberjack Ltd. (Real Estate)
This commercial structure is from State Farm's "Get to a Better State" campaign that premiered in June 2011, with an increased spending budget. As a result, State Farm’s brand awareness and favorability has gone up considerably. This campaign focuses on making humor out of unfortunate problems that are commonly faced. These commercials then make light of the situation by demonstrating how easy it is to contact an agent and correct the problem that has occurred. Each of these commercials follows a similar structure. A group of one to three people find themselves in an unfortunate situation. Someone in the group will then call on their State Farm agent by singing the jingle “like a good neighbor, State Farm is there”. A State Farm agent will then appear and help the group out with their problem. There are a few commercials that deviate from this structure, but still follow the same ultimate pattern.[citation needed]
State Farm also has commercials beginning with the words "State of..." and another word describing the certain commercial. One notable commercial shows a man awake at 3:00 in the morning on the phone with a State Farm representative. This certain commercial begins with State of Unrest. The man's wife sees him talking on the phone in a secretive manner. She is suspicious and asks who is on the phone, to which her husband says: "It's Jake from State Farm". The man's wife then takes the phone and asks, "What are you wearing, 'Jake from State Farm?'", to which the agent responds in a timid way, "Uh, khakis". Still believing he's a female, the wife says, "She sounds hideous", where the husband replies, "Well she's a guy, so…"[13] In May 2015, a variation of State of Unrest premiered, starring The Coneheads from Saturday Night Live, with Dan Aykroyd and Jane Curtin reprising their respective roles as Beldar and Prymaat. This started an ad campaign with that later added Laraine Newman as Connie.
State Farm
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